The QIWI brand was established in Russia on April 22, 2008. This became a milestone not only for our Group, but for the branch of instant payments in general. From a payment system focused on collaboration with partners, QIWI developed into a consumer service with new principles and standards of ultimate consumers maintenance.
The QIWI brand is a family brand that consolidates several directions: kiosks, wallet, bank and even terminals of goods delivery. Our payment services qualify as highly technological though having clear usability. That is why our brand is friendly and recognizable, symbolizing comfort and arousing trust. A cartoon bird from New Zealand became the brand hero, that helps users in making their payments.
QIWI provides everyone with convenient and accessible instruments for making all kinds of regular and requisite payments. QIWI Kiosks and QIWI Wallet help to pay for services of over 13 000 merchants, including state organizations, utility services, mobile network operators, banks, online-shops, remittance systems. QIWI, with the support of Visa, became the first payment service to issue virtual cards, that enable making purchases on the internet. Also, we offer our users an opportunity of applying for QIWI Card which has a joint account with QIWI Wallet and allows shopping both online and offline.
QIWI users can reach our Support service 24/7, calling at 8–800–333–00–59 or filling up a special form on the website. Due to the United support service, we improved the quality of serving consumers and adjusted reverse connection.
The QIWI brand is a quality mark which guarantees high level of the offered services.
*As of 4Q2017 based on 20-F report filed on 28.03.2018